I’m a New York-based writer with experience in journalism, copywriting, content marketing strategy, creative writing, and cultural criticism. Samples of my work appear below.
FOIL: A Novel
A thwarted suicide bombing at New York’s Penn Station cracks open the lives of both the bomber and hero in this gripping exploration of fame in the age of social media, masculinity, and the destructive power of performative identities. PAPERBACK & EBOOK AVAILABLE EVERYWHERE MARCH 3, 2026. On the morning of his high school field trip, Xander Shine presents his occasional girlfriend Holly with an unexpected gift…
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GOSHI: Website Copy
Wrote and edited consumer-facing copy in support of GOSHI’s new website launch in 2022. GOSHI set out to create a daily exfoliating shower towel that’s intuitive to use, easy to wash, and 100% effective at fighting breakouts and other skin conditions.
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Oticon: Email, Paid Social, and SEM Copy, 2022
Email campaign in support of the launch of Oticon’s new in-the-ear hearing aid product, Oticon Own: Paid Social
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Advancing Racial Equity in Public Education as the Central Grantmaking Focus
In January 2020, the Nellie Mae Education Foundation launched a bold new strategy: Advancing racial equity in education as the central focus of its grantmaking. For the past decade, the Foundation had championed “student-centered learning (SCL),” an approach that advances rigorous and engaging learning experiences attuned to students’ individual interests and needs. Providing all students with equitable opportunities to learn, Nellie Mae recognized, required strategies aimed at students, teachers, schools,…
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National Geographic Books: Organic Social, Paid Social, Community Management, and Amazon Ads, 2022
A selection of writing samples for National Geographic Books on Twitter, Facebook & Amazon. Organic Social Amazon Ads Paid Social
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Book Review: THE LOVE FOOL
Alex has just moved to Rome, and is preoccupied. His temporary PR job and overbearing boss force him to adjust, quickly, to his new city’s customs. But more than the work, it’s love that unsettles him, a past relationship that comes back to haunt him. With his old flame Emily coming to visit, Alex broods over what led them astray and what will transpire during the week-long…
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The Secret History of Urban Outfitters
Five years ago, I was drifting through an Urban Outfitters store in Manhattan, searching for a pair of discounted winter gloves, when a table of books caught my eye: A wood tabletop, ten stacks across and three high. As someone who considered himself to have literary interests, but unaware that the chain sold books, I had questions: What books did the young people who shopped here enjoy?…
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White-Canvas Improv With Spafford’s Brian Moss
Brian Moss’ commitment to improvisation runs deep—so deep that this past November he and his Spafford band members thought up a little experiment. Instead of taking the stage themselves at Globe Hall in Denver, they asked their crew to hop up there for the first few minutes of the second set. Pretty soon the guitar tech was throwing down bass lines and the lighting director piano melodies, constructing…
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Exploring Readiness: What It Means. Why It Matters: TCC Group Newsletter May 2021
A focus on “readiness”—i.e., the state of being fully prepared for something—has been ubiquitous in our sector long before COVID-19. Yet, as we take cautious steps to emerge from what feels like an endless suspension of “normalcy,” readiness has garnered renewed attention. We at TCC Group have been hearing an increasing number of readiness-related questions including: Behind these readiness questions is our fundamental assumption that organizations can move forward from a place…
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The Ambling Ambition of Magnolia
As moviegoers, and more broadly as people, we tend to think of the word “ambition” in a positive vein. To say a movie has ambition is to say it has purpose; to say it has moxie is to say it breaks some new ground. On the flip side there are those seen as too ambitious, directors who maybe bite off more than they can chew. Paul Thomas Anderson, in…
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John Mayer and The Nothing Search
Let’s talk about John Mayer’s voice. You know the one—those goopy dulcet tones on “Your Body is a Wonderland”, soft and sweet as taffy including all the leftover stickiness that makes you feel like you better go brush your teeth afterward. Mayer is inseparable from his voice, which might seem like an obvious point to make about anyone other than Mayer. He’s someone who’s spent so long…
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The Hero’s Dilemma
When an actor like Sam Elliott lands a leading role these days, the central if regrettable question that always arises is whether he can “carry” the film. Would Elliott deliver the kind of raw, breakout performance that nets him an Oscar nom? Would this be his long-awaited chance to transcend the worn-out Cowboy of his past? On paper, Elliot’s turn in The Hero appears to be just that. He…
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Re-Envisioning Readiness for a Transformed World: TCC Group Newsletter October 2020
Earlier this year, as the reality of life during a global pandemic started to take hold, we launched Re-Envisioning Readiness in Response to COVID-19—a pro bono offer of strategic consulting services. This offer has been our way of assisting you—the social sector organizations we value and the communities you support—during an extraordinarily challenging time. I am writing to share some of the insights TCC Group senior leaders have captured over the…
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Wintry Discontent: The Revenant
Alejandro G. IIñárritu may have done well just getting out of the house. Whereas his last film (Birdman) fixes on the stuffy indoor mania of Broadway stage production, this time he spins the camera outward, to the vast and austere winter, where its unyielding brutality takes hold. The Revenant follows the improbable survival of Hugh Glass, portrayed by Leonardo DiCaprio, a frontiersman who defies a series of gruesome threats…
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The Case for Nassau Tweezer amid the Perils of First Show Overload
When carved out from Phish’s wider on-stage catalog, the Tweezer pantheon alone could merit a dissertation of comparative analysis. On top we have the near-consensus GOAT, the Tahoe Tweezer soaring high above the firmament to inspire everything from Ric Flair “woo” memes to painstakingly elegant grand piano compositions. Then there are the standard bearers like 12/2/95 and 12/6/97, musical triumphs in their own right that deliver copious charms upon both…
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Evan Klonsky 